DJ Brad Eazy has been steadily making waves in the electronic music scene, but it wasn’t until his latest track "Up Down," featuring TyriqueOrDie, hit the internet that he truly captured mainstream attention. Released under Boom.Records, the tech house track immediately drew attention from dance music enthusiasts for its catchy hooks, pulsating beats, and infectious rhythm. Listeners were drawn to the high-energy drops and the fun, party-ready vibe, making it a favorite for DJs worldwide looking to energize their sets.
The song's rise to viral fame, however, wasn’t driven by traditional music marketing. Instead, it was a quirky, unassuming moment on TikTok that sparked a global conversation. A video featuring a small, energetic squirrel dancing along to "Up Down" became the perfect storm for social media virality. The squirrel, captured in a lighthearted home video, seemed to perfectly match the upbeat energy of the track. Fans couldn’t get enough, and the clip quickly spread across TikTok, Instagram, and Twitter, garnering millions of views within days.
This viral moment illustrates the unpredictable nature of music promotion in the digital age. A playful, seemingly random video can catapult a song to fame, surpassing even the most meticulously planned marketing campaigns. Social media users began creating their own dance videos, memes, and remixes inspired by the original squirrel clip. Before long, "Up Down" was being streamed on platforms like Spotify, Apple Music, and YouTube at unprecedented rates, proving that virality often depends as much on creativity and humor as it does on musical quality.
For DJ Brad Eazy, the success of "Up Down" has opened new doors. Not only has it increased his profile as an artist, but it has also attracted collaborations and remix opportunities with other producers and DJs in the electronic music community. TyriqueOrDie’s vocals, combined with Eazy’s production, have resonated with a younger, internet-savvy audience that thrives on shareable content. The track’s momentum demonstrates the evolving ways artists can connect with audiences in 2025, leveraging social media trends to amplify their reach.
Moreover, the dancing squirrel phenomenon has become a case study in creative music marketing. Brands, influencers, and fans alike have embraced the fun, showing that authentic, entertaining content can significantly boost engagement. For aspiring musicians and DJs, it’s a reminder that embracing unexpected moments can be just as valuable as traditional promotional strategies. Whether you’re watching the original squirrel dance, creating your own TikTok video, or streaming the track, "Up Down" has cemented itself as a symbol of how humor and creativity can transform a song into a cultural moment.
Listen & Stream "Up Down"
Viral Squirrel Video
Check out the TikTok video that helped launch the song:
@nibsgonewild ♬ UP DOWN bradeazy - bradeazydj
